Tom Lindqvist

Culture Change Agent

Tom transformed Booking.com into the world's most prolific experimentation organization, running 25,000+ tests per year. He now consults on building experimentation cultures at Fortune 500 companies.

experimentation cultureorganizational changeprocess designdemocratization

Courses

43,491

Students

★ 4.4

Avg Rating

Courses by Tom Lindqvist

culture beginner

Building an Experimentation Culture

Transform your organization from opinion-driven to evidence-driven. The hardest and most impactful change you can make.

Tom Lindqvist 17 min

★ 5.0 · 14,233

culture intermediate

Democratizing Experimentation

Move beyond a central experimentation team. Enable every PM, designer, and engineer to run experiments independently.

Tom Lindqvist 24 min

★ 4.2 · 8,763

culture advanced

Experimentation at Scale

Running 100+ experiments concurrently. Manage complexity, prevent interactions, and maintain velocity as your program grows.

Tom Lindqvist 25 min

★ 4.2 · 6,011

culture beginner

From Shipping to Learning

Reframe your team's relationship with experiments. It's not about winning — it's about learning faster than the competition.

Tom Lindqvist 19 min

★ 4.3 · 14,484