Metrics & Measurement Expert
Amara designed the North Star metric frameworks at Netflix and Stripe. She holds a PhD in Economics from MIT and specializes in defining metrics that actually drive business outcomes, not vanity dashboards.
Define the right metrics for your product and experiments. Move beyond vanity metrics to measurements that drive decisions.
When you can't run an experiment, you can still make causal claims. Learn quasi-experimental methods for real-world product decisions.
Garbage in, garbage out. Ensure your experiment data is trustworthy with rigorous data quality practices.
Measure and optimize the metrics that keep the business alive. From ARPU to LTV, master the math of making money.
Ready-to-use metric definitions for common experiment types. Copy, adapt, and ship experiments faster.