5 courses available — master experimentation, growth, and more.
Apply behavioral science to create products users love and return to. Based on the Hook Model and modern behavioral design.
Send the right message to the right person at the right time. Data-driven approaches to push, email, and in-app notifications.
Move beyond superficial points and badges. Learn gamification systems that genuinely improve engagement and learning outcomes.
Retention is the foundation of sustainable growth. Learn to measure, diagnose, and improve how users come back.
Win back churned users and reactivate dormant ones. Data-driven strategies for email, push, and in-app re-engagement.
