6 courses available — master experimentation, growth, and more.
Build a diversified acquisition engine. Evaluate channels, run experiments across them, and scale what works.
PLG meets the enterprise. Navigate the unique challenges of bottom-up adoption in organizations with complex buying processes.
Systematic approaches to improving conversion at every stage of the user journey, backed by data and experimentation.
Stop thinking in funnels. Learn to design self-reinforcing growth loops that compound over time.
First impressions make or break products. Learn to design, measure, and continuously improve user onboarding flows.
The definitive guide to building self-serve products that sell themselves. From free trials to enterprise upsell.
