6 courses available — master experimentation, growth, and more.
Systematic approaches to improving conversion at every stage of the user journey, backed by data and experimentation.
First impressions make or break products. Learn to design, measure, and continuously improve user onboarding flows.
Stop thinking in funnels. Learn to design self-reinforcing growth loops that compound over time.
Build a diversified acquisition engine. Evaluate channels, run experiments across them, and scale what works.
PLG meets the enterprise. Navigate the unique challenges of bottom-up adoption in organizations with complex buying processes.
The definitive guide to building self-serve products that sell themselves. From free trials to enterprise upsell.
